Typography
Forma DJR has a fascinating history similar to HP’s own - a fine blend of engineering, universality, and humanity and expression. This is HP's brand font.
Download Fonts
The font is to be used in 2 styles -
The font is to be used in 2 styles -
Display
Above 40pt size
Headings and subheadings
Black or white only
Micro
Below 40pt size
Subtitles, body text, information
Black or white only
Display
Above 40pt size
Headings and subheadings
Black or white only
Micro
Below 40pt size
Subtitles, body text, information
Black or white only
This specifically applies during sequences, where a statement is made, or question is asked to establish context
Kinetic Typography
Let the words personify themselves, through animated behaviour. Reduce dependency on detailed illustrations and artworks.
Using kinetic typography with a strong script is a potent combination
Gives importance to certain words
An emotional way of communication
Brings about energy in the visuals
How the meaning of 'auto rotate' is being conveyed
This, instead of simply typing 'do more' on the frame
The movement of letters conveying the emotion
The movement of words and graphics working together
Motion Guidelines
HP Creative Studio.
All Rights Reserved
Motion Guidelines
HP Creative Studio.
All Rights Reserved
Motion Guidelines
Typography
Forma DJR has a fascinating history similar to HP’s own - a fine blend of engineering, universality, and humanity and expression. This is HP's brand font.
Download Fonts
The font is to be used in 2 styles -
The font is to be used in 2 styles -
Display
Above 40pt size
Headings and subheadings
Black or white only
Micro
Below 40pt size
Subtitles, body text, information
Black or white only
Display
Above 40pt size
Headings and subheadings
Black or white only
Micro
Below 40pt size
Subtitles, body text, info.
Black or white only
Use large font sizes for
Use large font sizes for
This specifically applies during sequences, where a statement is made, or question is asked to establish context
Kinetic Typography
Let the words personify themselves, through animated behaviour. Reduce dependency on detailed illustrations and artworks.
Let the words personify themselves, through animated behaviour. Reduce dependency on detailed illustrations and artworks.
Using kinetic typography with a strong script is a potent combination
Gives importance to certain words
Gives importance to certain words
An emotional way of communication
An emotional way of communication
Brings about energy in the visuals
Brings about energy in the visuals
How the meaning of 'auto rotate' is being conveyed
This, instead of simply typing 'do more' on the frame
The movement of letters conveying the emotion
The movement of words and graphics working together