Illustration
Illustrations have a clear purpose - to support the narration, and simplify the understanding of complex topics. They help embed the ideas visually - which leads to stronger retention.
Illustrations are minimal. They have -
A distinctive geometric style
Mostly flat colors OR strokes with no fills.
It is important to move away from the older detailed artwork and instead use constructs made of primary shapes.
Illustrations are minimal. They have -
A distinctive geometric style
Mostly flat colors OR strokes with no fills.
It is important to move away from the older detailed artwork and instead use constructs made of primary shapes.
Old vs New
Notice how the depiction of products and humans has changed. How the emphasis has also shifted to simplifying the layout, rather than adding 'secondary' elements to fill things up.
Old vs New
Notice how the depiction of products and humans has changed. How the emphasis has also shifted to simplifying the layout, rather than adding 'secondary' elements to fill things up.
The older illustration style -
The older illustration style -
The new style (with product renders) -
The new style (with product illustrations) -
Simplicity in illustration
The movement of letters conveying the emotion
The movement of words and graphics working together
The movement of letters conveying the emotion
The movement of words and graphics working together
Motion Guidelines
HP Creative Studio.
All Rights Reserved
Motion Guidelines
Motion Guidelines
HP Creative Studio.
All Rights Reserved
Illustration
Illustrations have a clear purpose - to support the narration, and simplify the understanding of complex topics. They help embed the ideas visually - which leads to stronger retention.
Illustrations are minimal. They have -
A distinctive geometric style
Mostly flat colors OR strokes with no fills.
It is important to move away from the older detailed artwork and instead use constructs made of primary shapes.
Illustrations are minimal. They have -
A distinctive geometric style
Mostly flat colors OR strokes with no fills.
It is important to move away from the older detailed artwork and instead use constructs made of primary shapes.
Old vs New
Notice how the depiction of products and humans has changed. How the emphasis has also shifted to simplifying the layout, rather than adding 'secondary' elements to fill things up.
Old vs New
Notice how the depiction of products and humans has changed. How the emphasis has also shifted to simplifying the layout, rather than adding 'secondary' elements to fill things up.
The older illustration style -
The older illustration style -
The new style (with product renders) -
The new style (with product illustrations) -
Simplicity in illustration
The movement of letters conveying the emotion
The movement of words and graphics working together
The movement of letters conveying the emotion
The movement of words and graphics working together