Motion Guidelines
HP Creative Studio.
All Rights Reserved
Motion Guidelines
HP Creative Studio.
All Rights Reserved
Motion Guidelines
Motion
The most important thing to keep in mind here is timing your animation. It gives your design some personality and behaviour. It can be used to emphasize the right messages, and provide delight in the process.
Easing
It is important to add some amount of easing, both in and out, to make the movement fluid and natural. However, avoid adding unnecessary exaggerated movements like elasticity or bounce back.
Easing
It is important to add some amount of easing, both in and out, to make the movement fluid and natural. However, avoid adding unnecessary exaggerated movements like elasticity or bounce back.
Keep the movement smooth and sophisticated.
Avoid rubberband kind of bounce, stretch, etc.
Keep the movement smooth and sophisticated.
Avoid rubberband kind of bounce, stretch, etc.
While there isn’t a standardized value set by the brand for easing, look at it with respect to the animation storytelling.
A heavy ease can be used for added emphasis, or a central element, while background animations can have lighter, quicker easing.
Use movement to match cut. Here, the first section moves towards camera, which then cuts to the monitor with a similar motion.
The motion should flow, but one can use staggered zooms to emphasize a point.
Motion
The most important thing to keep in mind here is timing your animation. It gives your design some personality and behaviour. It can be used to emphasize the right messages, and provide delight in the process.
Easing
It is important to add some amount of easing, both in and out, to make the movement fluid and natural. However, avoid adding unnecessary exaggerated movements like elasticity or bounce back.
Easing
It is important to add some amount of easing, both in and out, to make the movement fluid and natural. However, avoid adding unnecessary exaggerated movements like elasticity or bounce back.
Keep the movement smooth and sophisticated.
Avoid rubberband kind of bounce, stretch, etc.
Keep the movement smooth and sophisticated.
Avoid rubberband kind of bounce, stretch, etc.
While there isn’t a standardized value set by the brand for easing, look at it with respect to the animation storytelling. A heavy ease can be used for added emphasis, or a central element, while background animations can have lighter, quicker easing.
While there isn’t a standardized value set by the brand for easing, look at it with respect to the animation storytelling.
A heavy ease can be used for added emphasis, or a central element, while background animations can have lighter, quicker easing.
Use movement to match cut. Here, the first section moves towards camera, which then cuts to the monitor with a similar motion.
The motion should flow, but one can use staggered zooms to emphasize a point.